Redhouse Ltd enters expanding PR market
COMPETITION in the advertising, public relations and marketing scene is set to heighten with the entry of a new player, Redhouse Ltd. The new outfit has its sights set on dominant market player Scangroup from where it draws its top management. Its PR arm will be headed by former Ogilvy PR managing director Okoth Obado. To strengthen its market presence, Redhouse has partnered with MediaEdge also a new player in the market and associated with former Ogilvy Director, Koome Mwambia and a group of local investors
Redhouse Group has teamed up with a private equity fund to set aside $3 million (Sh252 million) to launch operations of the firm in the country and an additional $2 million (Sh168 million) to launch business in Tanzania and Uganda. “As investors, we want to bet on tested and tried professionals and ensure that beyond the traditional attractive perks, our senior talent drive their business units informed by the burden for results and anchored on long term commitment to service client business and grow the bottom line”, said Redhouse group chairman Antony Wahome.