Orange launches Domino Wi-Fi modem

Orange has intensified its data market penetration efforts with the launch of a new 3G Wi-Fi modem. The high speed data product dubbed Domino is a plug and play device ideal for data users on the move. Running on Orange’s 3G network, the modem can support up to five users and transmits to a radius of 20 meters making it useful for small and medium enterprises. Its tethered feature is also ideal for a user with multiple data enabled devices.

According to company CEO Mickael Ghossein, the new modem will improve the value proposition of Orange to its SME and SoHo market. The Domino is initially retailing at Sh9,999 and will come with a 2GB data bundle for prepaid customers. “This is a sector that contributes close to 20 per cent of the country’s GDP. Orange is therefore obliged to play its role to support this important sector with the provision of varied data connectivity options, dependent on the nature of their business and processes,” he said.

According to the latest industry statistics released by industry regulator, the Communications Commission of Kenya, for the third quarter of 2011/2012 (January-March 2012), the total number of broadband subscriptions increased tremendously to record 651,738 up from 131,829 posted the previous quarter, with the growth being attributed to increased subscriptions of GSM, 3G and EVDO by Telkom Kenya. “The company’s focus is now on data services and as our innovation and research continues to increasingly address customer-oriented needs, we will continue to give better data services like the Domino,” said Ghossein, adding the firm has also put in heavy investment on broadband infrastructure.

The customers will be able to purchase already existing prepaid and post paid data bundles or the unlimited data offerings to top up this device that comes with a longer battery life, very much in positive contrast to similar tethered devices in the market.