Social Media Can Spice Up Websites
the Finance minister read his budget. Prior to that there was a huge discussion
about something agencies know a lot about – deadlines, presentations and budgets.
This year though the minister did something unusual. He posted his figures on
his facebook page and asked for feedback.
Crowd sourced governance. A few years back such information would have been
posted onto a website and left there. If you have been in this business a bit
you no doubt remember what it took to develop a functional corporate website.
comprising HR, Finance, Marketing and IT people would probably have been
assembled under the chairmanship of the MD. This team would deliberate about
important issues like the number of web pages to be allowed the Union and
whether to carry a full body or passport portrait of the chairman. A few months
down the road, they would invite the media and key partners to an event
launching their websites. Some newspaper companies and hotels made some decent
cash in these launches.
of company identity were always a source of pride. Extensions of what the
company and her brands stand for. Only problem though, few of the people they
were intended for ever visited them. They were often the entertainment of the
people who maintained them and the guys who were paid a retainer to refresh
pictures. The consumers who were supposed to visit them were too busy on social
networks, chatting friends and reviewing cool stuff about this or that.
Donnelly the Global head of digital at Coke puts it well. “Our home page is not
just Coca-Cola .com …it`s also Google .com, Youtube.com, Facebook.com.”Revolutionary
thinking, driven by the realization that their consumers are everywhere. He
further explains that the role of the brand is to engage them wherever they are,
without hustling them to buy.
possibly find it more relevant to be spoken to in environments natural to them,
and this is the fundamental difference from the previous model where we
directed consumers to our websites to obtain official information. A bit like asking
a stadium of rioting football fans to report to a police station. They honestly
wouldn’t be moved. If you want to tell them something say it right where they are.
It`s how we do it with other media anyway. We don’t ask them to walk by our
billboards or make appointments with our ads on TV.
on this engagement web designers have resorted to integrating social media into
the sites they develop. The use of social plug ins allows a consumer to use
your website as an extension of their social media pages. Comments they make on
your website are posted to their social media updates. Eventually a seamless
integration of social media and the website .it`s the 21st century,
consumers want to listen and be heard. They call it engagement; it could just
add huge value to your website.