Kenya’s beach refurbishment plan receives German support

Tuesday, March 13, 2012 - 00:00 -- BY STAR REPORTER

KENYA got a marketing boost at the recently ended International Tourism Bourse in Berlin, when a top German government official endorsed the beach refreshment efforts by the country aimed at revamping one of the destination's key attraction.

According to the Kenya Tourist Board, German Federal Ministry of Economics and Technology State Secretary Ernst Burgbacher said the renewed effort by Kenya to revamp the beach product will go a long way in encouraging Germans and other tourists to travel to Kenya. “Kenya is a beautiful place that anyone would like to visit and my ministry will engage at any level with Kenya’s tourism in ensuring smooth flow of visitors to Kenya who wish to enjoy the natural beauty in the country especially along the coastline” said Burgbacher.

Kenya Wildlife Service has announced that it will spend Sh500 million to revamp the beach line with the aim of creating a serene environment to international and local tourists. KWS said the programme was spurred by complaints from tourists and especially those from European countries who were discouraged to visit the shores due to congestion which KWS hopes to ease under the project.

Meanwhile, more than 70 organisations in the tourism sector are set to participate in this year's local travel fair starting tomorrow and organised by KTB. The fair will bring together domestic airlines, hotels, camps, lodges and tour operators, who will showcase their services and products at the Sarit Centre in Nairobi. The fair is themed 'Kenya as a whole year round destination' and will target domestic tourists comprising professionals, family, couples, friends & students; looking for Easter holiday packages.