Liza Mucheru is brand ambassador for Justin Bieber’s perfume

Former Apprentice contestant Liza Mucheru Wisner is now  the brand ambassador for Canadian pop star Justin Bieber’s new perfume.Liza struck the endorsement deal with Macy’s to become the teenage sensations image for the fragrance called Girlfriend.

The perfume is the teen’s pop star second release after his Someday which was a big success last year, earning millions in just three weeks at Macy’s Herald Square. The new scent debuted on June18 in New York.

Just like Someday, the new perfume has a charity approach as its proceeds go towards Pencils of Promise an organisation that builds schools and increases educational opportunities in the developing world. Liza Mucheru Wisner was among the 16 contestants who competed to run one of American billionaire Donald Trump’s businesses, in the 10th season of NBC reality TV series of Apprentice in 2010.