New music distribution system launched for DJs

Bernsoft has unveiled a new and convenient way for Kenyan artistes to distribute their music to DJs, Radio and TV stations.The music distribution system dubbed Kenya Record Pool will cut down the amount of time artistes have previously used to reach DJs and make it almost instant.

The system is designed to help artistes and production studios reach DJs at the click of a button. When an artiste or production studio releases a song, Bernsoft will place the song within the Kenyan Record Pool system. All DJs in the record pool will be notified of the release via email and SMS. DJs can login and download the music from the Kenya Record Pool. The system will support all formats needed by DJs – Audio (vocals and instrumentals)

In addition to music, the Kenya Record Pool service will provide additional marketing material that DJs can use like drops, artist news and updates as well as sneak peeks for unreleased music as well as provide the DJ means to provide feedback about a song.

In a press statement, Bernard Kioko said: “DJ response and comments are valuable to an artist. Recently, a comment from DJ Nijo altered the plans we had on releasing Amileena’s video by adjusting the release date closer. Access to Kenya Record Pool is free but will be restricted to DJs and music professionals. Security measures have been provided to ensure the music content is not abused.”