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Thursday, August 17, 2017

Movie Review: Emoji Movie shines light on our texting culture

Emoji movie main characters
Emoji movie main characters

Movie critics have given The Emoji movie the worst reviews I have ever come across. Brutal.

It doesn’t seen proper to diss animated characters. Because it is never that serious.

One review read: “The Emoji Movie is so bad, it made us want to yell at strangers on the street … I don’t think I can say anything funny about this, because it makes me want to die.” — Kaitlyn Tiffany and Lizzie Plaugic, the Verge.

Whaaaattt? Really?


Most reviews were miffed over the fact that it was a clear marketing ploy for Sony to push it’s tech products and the software partners and others were really concerned about how the ‘jokes’ and ‘poop puns’ were not PG-rated at all. I agree.

Anyhow, the movie follows Gene, a young emoji wrestling a personal crisis.

He’s destined to be a noncommittal “meh” emoji like his parents, but, unlike most, is capable of multiple expressions. He doesn’t realise how unique this makes him until he has to run for his life.

I was disappointed by the fact that ‘Meh’ was not more like The Mask and his many personalities, seeing as he was unique. His character range was predictable.


He befriends the Hi-5 emoji and a hacker named Jailbreak. The adventure takes Gene and his pals out of Textopolis and the texting app itself, into the digital realm of a smartphone owned by a human child, Alex.

All three begin the journey to self-discovery. Along the way, we get a glimpse of friendships forming, loyalty and blossoming love.

You have to watch the movie to see how their journey ends. However, I learnt a thing or two about our texting habits.

Just like Alex, we all cannot just simply hold a conversation with another person. We need props or emoji’s to express how we feel. The art of conversation is long lost.

Another habit we all have in common is that we all have a favourite emoji we use over and over and over again.

The movie brings that out quite well and makes you wonder what really does happen inside your phone. The ones and zeros do have an interesting world. And that makes it kinda cool.

Star Rating: 3/5

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