Online classified firm, OLX, has reduced advertising costs on mobile and tablet categories in a bid to grow revenue.
An advert on OLX’s app for smart phone or tablet has been reduced to Sh500 down from Sh2,000 for a week, while monthly charges have gone down to Sh2,000 from Sh6, 000 previously. A two-month advert will now cost Sh4,000 down fromSh10,000.
“Following consumer feedback we sampled among our mobile and tablet sellers, we have now slashed prices in the high traffic mobile category to cater to our users’ needs of wanting a high visibility at affordable costs,” country manager Peter Ndiang’ui said in a statement. “We also found that users also want high profit margins for items they are selling .
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