Taxi-hailing app company Uber has launched a chopper promotion in conjunction with Magical Kenya to woo tourists and increase awareness of the cab company.
The promotion, which includes charter flight firm
Corporate Helicopters, will award select customers with a 20-minute chopper ride on
Sunday both in Mombasa and Nairobi.
Globally, Uber has tested alternative
modes of transportation including rickshaws and boats, having experimented with helicopters before. UberChopper was first tested three years ago
in New York, flying customers between New York and the Hamptons.
Uber Kenya said the promo is part of its many non-conventional
advertising approaches to achieve a “Wow factor” and creating awareness among consumers.
