Popular fruit wine Kingfisher was relaunched at the Villa Rosa Kempinski in Nairobi on Wednesday evening.
The alcoholic beverage is one of Kenya Wine Agencies flagship products and the only one of its kind in Kenya.
The drink had maintained the same look for over three decades. Driven by its new brand strategy, Kingfisher is focusing on rallying the evolving occasions by capturing the modern woman energy and confidence.
Present at the event was KWAL managing director Carlos Gohes, Transcend Media Group CEO John Kiarie, Parklands Sports Club procurement manager Geoffrey Momanyi and Pambazuka Africa CEO Leakey Odera.
