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Sunday, June 25, 2017

TV stations yet to meet 40% rule on local content – CA

TV stations are yet to meet 40% rule on local content
TV stations are yet to meet 40% rule on local content

Communications Authority says the country's four main television stations will be penalised if they fail to reach 40 per cent threshold of local content in their programming by end month.

The CA last year set the deadline for implementation on June 30. The new programming guidelines aim to grow the local film industry and create jobs.

This follows the release of findings of a baseline survey on TV content, which shows only the national broadcaster - KBC and the emerging vernacular stations have reached the minimum 40 per cent local content quota as required by the new programming code for free-to-air radio and television.

The code indicates that broadcasters are further required to increase the local content programming from 40 to 60 per cent over the next two years starting July 2016.

“Any station that does not comply with the local content quota shall be required to pay such an amount of money as may be prescribed by the authority for every year they are in contravention,” the code states.

Globetrack International which was contracted to do the survey, monitored the established TV stations like Citizen TV, NTV, KTN, KBC, K24 and the emerging stations such as Inooro, QTV, GBS, Family, Meru, Baite, Vision, Pwani, Gikuyu among others.

The survey shows the local content aired by CITIZEN, KTN, NTV and K24 is currently at 33, 38, 31 and 35 per cent, respectively.

The rest, the report indicates, is allocated to advertising, news and foreign content.

“Broadcasters had been given one year to ensure compliance with the 40 per cent local content rule. Some of them might face penalties because the compliance duration expires at the end of this month,” CA director of legal services John Omo said yesterday during the release of the survey in Nairobi.

The survey also established that the success in development of local content by the emerging stations is not getting the desired impact

This is because the audience feels some of the programmes are low quality, boring and allocated insufficient time.

“Other respondents complained that some of these programmes have too many advertisements and very childish actors,” Globetrack International managing director Esther Kagiri said.

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