Popular rap group The Kansoul have signed a one year endorsement deal to be the official Bluemoon Vodka ambassadors. The trio — Mejja, Madtraxx and Kid Kora — will market the drink and will be central in the brand’s marketing initiatives.
“Our partnership with The Kansoul will go a long way in staying true to the brand’s tagline of 'Get the party started'. We believe that their personality and chemistry are a perfect match with our target consumer,” said Nyawira Kariuki, the head of marketing at Africa Spirits Ltd, the manufacturers of Bluemoon Vodka.
Bluemoon Pure Grain Vodka prides itself as ‘The party drink’ and Kariuki believes this is a mutually beneficial agreement.
“This is the beginning of something great,” said Madtraxx.
As part of an initiative to connect with the consumer, the Bluemoon Vodka brand last year began the ‘sponsored fan parties’ where consumers get to bid to have the brand sponsor their parties. In the last year, the brand has sponsored an upward of 25 graduation, birthdays and reunion parties in Nairobi, Nakuru and Eldoret.
