Safaricom going regional in new growth strategy - Collymore

Safaricom CEO Bob Collymore. Photo/File
Safaricom CEO Bob Collymore. Photo/File

SAFARICOM has embarked on a new strategy to increase access to its customers by opening regional headquarters across the country.

CEO Bob Collymore said the company will devolve its operations to enhance customer service.

“Safaricom, which recently celebrated 15 years of operations, has adopted a new regional approach which has seen the company devolve its operations to dedicate resources directly within the counties, where teams have been tasked with focusing on enhanced service delivery and customer engagement,” he said.

Collymore was speaking in Narok at the opening of a Safaricom retail shop at the new Narok Mall.

He said the company is committed to closing the gap between consumers and the brand through building an increasing number of touch points around the country.

“The opening of this retail shop is a sign of our commitment to showing our customers that we care; that we want to ensure that they are always connected, always in control, that they are rewarded for their loyalty and they have easy access to us,” said Collymore.

Welcoming Safaricom’s new expansion plan, Narok governor Samuel Ole Tunai urged Safaricom to expand its network to cover all parts of the county.

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