Frank Maina Frank Maina
Integrate Mobile Into Your Campaign
The mobile agency I work for did a campaign a few years ago where consumers recruited each other into the navy. The campaign got consumers to go to the web and customise a video to their friend's name and then send it to their mobile. The videos, a mission impossible style short movie got consumers to see what it is like to work in the navy. Consumers loved the idea of sending custom videos and the agency got the message home.We have been talk...
Internal Marketing As Important As External
Last week we discussed the merits of extending the management of a sponsorship across the business. With that dicussion emerged the importance of internal marketing.For an army to go to battle for a cause they must first believe in the merits of the cause they are to fight for. This makes it neccessary that before you commit resources to communicate with the outside world, your people should be completely aligned to your br...
Sponsorship Management Is Inter-departmental
Sport is no doubt the largest TV audience content in the world. Between the world cup, the soccer finals of the European leagues and the Olympics brands have a chance to touch billions of lives. Thus this channels can be both effective at delivering messages and very efficeient over large geographies around the world. Managing sponsorships and developing a good strategy can be a headache. For starters, deciding which wo...
Brands Should Follow Clients To Their Mobile
THIS week TNS will release the results of its global mobile life study. Those who attended the EACOM conference and the MMA summit last week got a sneak peek of this research , without breaching loads of confidence , this document highlighted in good detail the extent of the growth of the mobile web in Kenya and the growth of smart phones .According to TNS , at least 13 per cent of all phones are smart phones and more than 30 per cent of all...
African Consumers are Diverse
Orientals apparently get irritated when people say they all look alike. Of course I would find it annoying if someone considered me a “generic” ( a product indistinguishable from the next ). Someone has just done some work to prove that not all Africans are the same. In a research piece titled “The diverse people of Africa “ Neilsen the global research outfit researched several market...
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